Desert Rose Project was designed to be a “Green City” Hub, where all individual and corporate needs including working, learning and living with regards to horticulture and landscaping are satisfied on a very high level. It was created to be a “one-of-a-kind-solution” for all engaged in the “Green Sector.” The idea is to be a lively centre for exhibition and event spaces, recreation and catering areas, featuring linkage of elements through common human needs.

The ultimate ambition of “Desert Rose - The Green City” is to create an excellence “Green” city that provides the essence of success and comfort of an environment, where all individuals and companies needs like working, learning and living are satisfied on a sophisticated level.

In the long-term “Desert Rose - The Green City” will create the following possibilities:

• Education & Training
• Research & Development
• Production & Professional services
• Exhibitions & Sales
• Recreation & Leisure
• Comfortable Housing, Life & Work

The strategy of creating different possibility will lead to creation of networks and synergies between all the involved stakeholders and users. Based on the experience of other successful projects it makes sense that these synergies produce new offerings and new business ideas on a regular basis and therefore “Desert Rose – The Green City” will become on the long-term a “Green Sector Hub” for the Region.